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Diploma in Business Administration
(DBA) S71
SP Business School (SB)

If you love challenges, taking action, and crafting innovative campaigns – then choosing Diploma in Business Administration (DBA) could be your first step in realising your ambition.

The DBA course focuses on building a solid foundation of business studies, while developing multi-discipline specialisations to enhance your competitiveness in today’s dynamic business environment. The course is designed to train and equip students with specialised skills and knowledge in three foremost business capabilities:

  • Marketing Management  for those keen to thrive in marketing and branding campaigns;
  • Operations Management  for those keen to excel in managing and controlling business functions;
  • Entrepreneurship  for those keen to venture out with a business start-up;

With our broad-based business modules and specialised options, the DBA course aims to develop thoughtful leaders, entrepreneurs and industry captains who create value for their organisations and communities.

  • DBA offers the largest intake in Singapore Polytechnic and we are looking to welcome 220 new freshmen for our diploma in 2017.
  • DBA also provides more choices as student chooses his/her preferred option at the end of year 1 - the added flexibility which every student wants.
  • Exciting and sought-after options such as Market, Operational Entrepreneurship are offered to deepen students’ knowledge, skills and competencies.
  • DBA has a balanced curriculum which provides students with a balance of core academics and technical hands-on specialised modules.
  • The course has many opportunities for active and applied learning through industry client projects, competitions, industry visits and integrated projects.
  • Its rich curriculum also integrates meaningful community awareness and service learning to enrich students’ learning experience to nurture them to become thoughtful leaders of tomorrow.
  • It provides opportunities for global exposure through overseas immersion programmes (China cities such as Suzhou).
  • Gain a competitive edge with design thinking skills and know-how infused in your learning.

Applicants must obtain:

i) the following GCE 'O' Level grades at not more than two sittings and

ii) 26 points or better for the net ELR2B2 aggregate score (i.e. English Language, 2 relevant subjects and best 2 other subjects, including CCA Bonus points)

Aggregate Type: ELR2B2-B
Subject Grade

a) English Language

1 - 6

b) Mathematics (Elementary/Additional)

1 - 6

c) One of the following 3rd relevant subjects:

1 - 6


To be eligible for admission, you must also have sat for one of the following subjects:

  • Art / Art & Design
  • Business Studies
  • Combined Humanities
  • Commerce / Commercial Studies
  • Economics
  • Geography
  • Higher Art
  • Higher Music
  • History
  • Introduction to Enterprise Development
  • Literature in English / Chinese / Malay / Tamil
  • Media Studies (Chinese)
  • Media Studies (English)
  • Music
  • Principles of Accounts

The Diploma in Business Administration is a three-year full-time programme.

First Year

  • Statistics for Business
  • Business Accounting
  • Management and Organisational Behaviour
  • Business and Technology
  • Fundamentals of Marketing
  • Microeconomics
  • Macroeconomics
  • Prescribed First Year Elective
  • Communicating for Project Effectiveness
  • General Education 1
  • General Education 2
  • IT & Data Analysis for Business
  • Education and Career Guidance 1

Second Year Core Modules

  • Financial Analysis and Management
  • Financial and Management Accounting
  • Service Experience & Innovation
  • Business Operations & Processes
  • Business Analytics
  • Social Innovation Project
  • General Education 3
  • Education and Career Guidance 2

Second Year Specialisation Modules

Marketing Management Option Modules

  • Consumer Psychology
  • Customer Service & Sales Management
  • Marketing Intelligence Research
  • Brand Management
  • Retail Management

Operation Management Option Modules

  • Enterprise Business Processes
  • Logistics Operations
  • Global Supply Chain Management
  • International Trade Operations
  • E-Commerce Operations & Technology

Entrepreneurship Option Modules

  • Business Opportunity
  • Business Innovation & Process
  • Market Feasibility & Branding
  • Start-up Finance
  • Digital Marketing

Third Year Core Modules

  • Global Business Environment
  • Human Resource Management
  • Business Negotiation Skills
  • Business Law
  • Communicating for Professional Effectiveness

Third Year
Marketing Management & Operations Management Options Specialisation Modules

Marketing Option Modules

  • Applied Industry Project
  • Marketing Communications
  • Digital Marketing
  • Service Learning Practicum & Operations Toolkit
  • Internship Programme

Operations Management Option Modules

  • Applied Industry Project
  • Services Operations
  • Project & Change Management
  • Ecommerce Operations & Technology
  • Service Learning Practicum & Marketing toolkit
  • Internship Programme

Entrepreneurship Option Modules

  • Entrepreneurship Practicum
  • Leadership & Project Management
  • Communicating for Professional Effectiveness

Please note: Course structure subject to change.

For more details and a synopsis of each module, click here.

Future Career Opportunities

DBA graduates have excellent career prospects and many graduates receive several job offers upon graduation. The versatility from the broad-based course and deep skills of the selected options arm you with sought-after business skills, training and exposure so you are work-ready, and able to contribute quickly to your business or organisations.

Look forward to blazing new trails upon graduation in the following areas:

Marketing Option

  • Marketing Management
  • Digital Marketing
  • Brand Management
  • Sales Management
  • Event Management

Operations Management

  • Operations
  • Supply Chain Management
  • Production Management
  • Service Operations
  • Process Engineering


  • Run their own business,
  • Business Development, and
  • Account Management

Further Studies
You can apply for further studies with reputable local universities or foreign universities. Enjoy generous advanced standing with foreign universities where you can enroll in the second year of business related degree programmes.

Visit the Diploma Accreditations page to locate the degree programmes in various countries that recognise SP qualifications for admission related purposes.