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Diploma in Media and Communication
(DMC) S86
School of Communication, Arts & Social Sciences (CASS)

The Diploma in Media and Communication is a comprehensive mass communication course with emphasis on digital media, research and psychology. Learn to use print, broadcast and digital media to their best effect: in branding and advertising, event management, journalism, media research, new media marketing, public relations, as well as video and audio production.

At DMC, authentic learning means you learn by designing real campaigns for global brands. You will also get to apply Singapore Polytechnic's Design Thinking methodology to real world projects.

With the course, you will:

  • Learn from the best in the media and communication industry through our master classes, networking sessions and mentorship programme. Branding legend Ian Batey, who was behind icons such as Raffles Hotel and Singapore Airlines, will personally mentor recipients of the prestigious DMC Batey Scholar Award.
  • Create real-world and award-winning campaigns at The Agency, an exclusive, integrated communication facility on campus. Hold media conferences and get your research work published by national and regional media. Our students have won accolades in national competitions such as the Crowbar Advertising Challenge.
  • Nurture your talents and aspirations and build your portfolio in SPACE, an out-of-classroom incubator that comprises a campus radio station, a writing club, a design group and a media research arm.

Journey with us at DMC - create exceptional campaigns that connect.

Applicants must obtain:

i) the following GCE 'O' Level grades at not more than two sittings and

 

ii) 26 points or better for the net ELR2B2 aggregate score (i.e. English Language, 2 relevant subjects and best 2 other subjects, including CCA Bonus points)

Aggregate Type: ELR2B2-C
Subject Grade

a) English Language

1 - 4

b) Mathematics (Elementary/Additional)

1 - 7

c) Any three other subjects:

1 - 6

Note:

To be eligible for admission, you must also have sat for one of the following subjects:

  • Art / Art & Design
  • Business Studies
  • Combined Humanities
  • Commerce / Commercial Studies
  • Economics
  • Geography
  • Higher Art
  • Higher Music
  • History
  • Introduction to Enterprise Development
  • Literature in English / Chinese / Malay / Tamil
  • Media Studies (Chinese)
  • Media Studies (English)
  • Music

The Diploma in Media and Communication is a three-year full-time programme.

First Year

  • General Education 1
  • General Education 2
  • Integrated Marketing Communication in Action
  • Professional Communication
  • Visual Communication
  • Video Production & Digital Post
  • Introduction to Business
  • Social Psychology
  • Human Mind and Behaviour

Second Year

  • Social Innovation Project or Overseas Social Innovation Project
  • General Education 3
  • Mass Media Research
  • Public Relations
  • Advertising
  • Consumer Psychology
  • Radio & TV Production and Management
  • News and Feature Writing
  • Social Media
  • Media Psychology
  • Student Integrated Marketing Communication Agency
  • Media Law and Ethics

Third Year

  • Final Year Project
  • Internship
  • Practicum (Choose one elective):
    • Centre for Social Media
    • SPACEmedia
    • Writing Lab
    • Agency Start-up
    • Independent Study Project

For a synopsis of each module, click here.

Lift off into a successful career. Your skills as a communication professional will be highly sought after. We open the door to a variety of rewarding career options in the media and communication industry including:

  • Advertising Executive
  • Brand Consultant
  • Communication Strategist
  • Corporate Communication Executive
  • Digital Consultant
  • Journalist
  • Media Planner
  • Media Producer
  • Public Relations Executive
  • Social Media Analyst

Further Studies

You may pursue a degree in communication, business, arts and social sciences, and other related courses. DMC graduates are accepted into degree programmes at local and overseas universities. Some of these universities grant generous exemptions and advanced standing to our graduates.

DMC graduates are highly employable, draw competitive salaries and some have been offered prestigious scholarships by the Media Development Authority, Nanyang Technological University and major media-related companies such as MediaCorp.